Olfactory Marketing: a Dictionary

We have gathered a wide vocabulary of the olfactory and sensory marketing sector and made a dictionary. Specially thought for people in the communication fields, this glossary is a selection of the most common lexicon of olfactory marketing so that they can become familiar with the world of creating unique scents.   This dictionary covers one hundred of the most important terms in olfactory marketing and will be especially useful for anyone who wants to deepen into our profession: the development of olfactory potions that distinguish brands through the power of smell.
There are 4 names in this directory beginning with the letter O.
Icono olfativo que forma parte de la identidad corporativa de una marca, dándose a conocer como un valor añadido, con la finalidad de ser un símbolo identificativo.
Sentido corporal que permite detectar, procesar y distinguir olores. Es uno de los sentidos que genera mayor impacto.
Olfatory Communication
Activity that transmits information through an olfactory message.
Sensación resultante de la recepción de un estímulo por el sistema sensorial olfativo. La percepción del sentido del olfato.