The sensation of living a pleasant moment upon perceiving an aroma through the sense of smell.
Electrodermal activity to measure the emotions through body temperature and facial muscular activity.
Written document with precise instructions for the creation of the olfactory proposal with the intention to integrate the fragrance with the corporate identity and image of the brand.
 Olfactory bulb
Region of the central nervous system that processes the information coming from the olfactory epithelium, which is the part of the anatomy capable of detecting smells.
 Brand experience
Concept based on the experience of the client with the brand and how they relate to it. A sensory contact which provides an emotional bond between the brand and consumer.
 Olfactory branding
Creation of an olfactory identity. Brand recognition through its odotype (unique olfactory signature).