Proust Effect
The instant in which memory activates the recollection of lived experiences upon smelling an aroma.
 Facial electromyography
Activity that registers the facial micro expressions that are directly connected with emotional states.
Psychophysiological responses that represent the types of adaptation to certain stimuli of the individual when they perceive an object, person, place, event, or important memory.
Technique sensitive to neural activity collecting data through the scalp.
 Commercial environment
The application of an aroma may help consumers to remain longer in the establishment, to have a unique experience, to return to the establishment, to remember the place in the future, and to perceive the products positively.
 Work environment
The application of an aroma may help to improve attention, improve mental concentration, increase productivity, and reduce stress, fatigue, and anxiety.
 Autonomous equipment
Aromatizing machine that uses electricity to improve specific points.
 Nebulizer equipment
Machine for aromatizing a space through a climate control conduit.
 Olfactory stimulus
External or internal signal capable of provoking a reaction in a cell or organism upon perceiving a smell.
Tiempo de permanencia del aroma en el lugar deseado. De cero a tres minutos primera impresión, durante la primera hora se huele la esencia del aroma y hasta cuatro horas o más, la esencia permanece en el lugar.
Method that consists in creating the correct aroma, keeping in mind the aromatic components as influential variables in the values of the brand.
Ability derived from an aromatized experience that is registered in the olfactory memory.
 Eye tracking
Técnica del neuromarketing para analizar el movimiento de los ojos.