Olfactory identity
Combination of unique sensory aspects associated with visual characteristics. Characteristics of the brand, thing, or person (corporate color, the logo, and tone of communication) that form a corporate identity of an organization, making it different and recognizable.
 Aromatic impression
Printing technique using a corporate fragrance applied to a graphic piece.
To improve the positive memory of the brand experience.
To communicate emotionally with the target through the senses. It is a technique used to generate better satisfaction and loyalty upon remembering the brand experience.
 Emotional intelligence
Ability to supervise, perceive, and understand the emotions of oneself and others. This can help to guide our way of thinking and our interpersonal behavior.
Activity oriented toward obtaining new knowledge of sensory marketing through the most important techniques in neuromarketing.