[58] Brand

Commercial identity which becomes the main client of Akewuele.

[59] Olfactory marketing

Collection of techniques that study the improvement of commercialization through the stimulation of smell. The use of olfactory marketing is capable of transmitting values of brands because smell is one of the senses with the most impact on memory.

[60] Sensory marketing

Marketing technique delivered through smell with the objective of evoking emotional memories in the consumer.

[61] Prime materials

Aromatic ingredients for creating odotypes: patchouli, tonka beans, cedar, sandalwood, myrrh, vetiver, flowers, amber, musk, citrus, fruit...

[62] Olfactory memory

Memory retention related to the limbic system of the brain, which is in charge with storing memories.

[63] Mouillette

Absorbent cardboard sample to distinguish the notes and pyramid-shaped composition of the corporate fragrance.