Part of the face capable of perceiving smell and identifying a brand through its corporate fragrance.
Branch which studies the nervous system of human beings.
Neuroscience techniques applied to the marketing sector, which analyzes and identifies the levels of emotion, attention, and memory in charge with the different stimuli perceived (consciously or unconsciously).
 Olfactory notes
Phases of the formulation of a fragrance that is usually defined by the type of products used according to their volatility.
 Top notes
These are perceived immediately after application of the fragrance. They produce the first impression. Intense notes.
 Middle notes
These follow after top notes have evaporated, forming the real character of the fragrance.
 Base notes
The final part of the aromatic sequence which contains the lasting and strong components.
Level of renown acquired among consumers of a brand through a corporate fragrance.
Smell has an important function in the valuation of the brand and its originality. It reinforces its identity adding a value that other brands do not have.