[73] Odotype

Olfactory icon which forms part of the corporate identity of a brand, presenting an added value with the goal of becoming an identifying symbol.

[74] Sense of smell

Sense that allows detection, processing, and distinction of smells. It is one of the senses that causes the greatest impact.

[75] Scent

Sensation resulting from the reception of a stimulus by the olfactory system. The perception of the sense of smell.