Manner in which the brain interprets the sensory stimuli that are received through the senses to form a conscious impression of the physical reality of the environment.
Commercial product created through a combination of natural, vegetable, or synthetic extracts which creates an aroma capable of not only stimulating the sense of smell, but also of evoking sensations and memories of situations and people.
 Perfume industry
Industry relating to the manufacture and sale of aromatic products.
Numbered structure of different aromatic components, following an order established by three phases or olfactory notes.
Impregnation of the client’s conscious, causing them to enjoy the brand experience.
 Aromatic product
Creation of objects to aromatize a space with the corporate fragrance. (candles, mikados, perfumes...)