Image or group of images of past events or situations that remain in the memory thanks to retention and olfactory stimuli.
 Olfactory recognition
Action of distinguishing one brand among the others as a consequence of its aromatic characteristics and features.
 Olfactory retention
Conservation in the memory of the perceived olfactory identity used to recognize the brand or to consume it.
 Limbic resonance
Theoretical concept according to which the capacity for sharing deep emotional states originates in the limbic system of the brain.
 Galvanic response
Obtaining of measurements of the deepest parts of the brain.
Recuperation in the present of feelings associated with experiences remembered from the past.
 Aromatic wheel
Method of classification of the olfactory families in more general categories, which is used widely in retail and the fragrance industry.