Sensory marketing, which aims to appeal to the senses in order to create sensory experiences through sight, sound, touch, taste and smell, is becoming increasingly important in the way brands connect with their clients.
Olfactory marketing, one of the most sophisticated techniques, is a stimulation technique capable of transmitting values by taking advantage of our sense of smell, one of the senses with the largest impact on memory.
A simple fragrance is capable of transporting us to distant places in our memory. And that is the magic around which centers Akewuele: to use the sense of smell as a new channel of communication, much more powerful than sight or sound, to awaken emotions and feelings through olfactory marketing techniques.
The market is searching for new ways to captivate and attract clients. Olfactory marketing is a stimulation technique that is able to transmit values by taking advantage of the capabilities of our sense of smell.
At Akewuele we can help other business to commercialize their products and services and improve their sales.
We have created fragrances for large clothing firms, creating a custom fragrance matching the aroma of each of their establishments around the world.
We have also created fragrances for many different environments including theaters, press rooms, building halls, hospitals, exhibitions, hotels, and product presentations.
The range is very wide because we are able to meet any challenge that we face, no matter how difficult. It is a matter of attending to the requests of the client, studying the space, and throwing out the rest.
We have our own aromatization equipment for the selected space: machines that are the result of research from various engineering and telecommunication companies.
Our environmental aromatization systems are based on nebulization.
At Akewuele we focus on companies that are looking for new communication channels. A corporate fragrance allows you to transmit a message and awaken good feelings in your clients. Relating the brand with the fragrance will allow you to reinforce the message that only you want to transmit, and for that reason we work with a personal and custom fragrance for each project.
We create corporate fragrances - or odotypes -, through a briefing carried out with the client where they explain to us the values of the brand, which public they are targeting, and what sensations they want to communicate: solvency, avant-garde, technology, security, efficiency, design, closeness, flexibility, versatility, professionalism, originality, commitment to workers, environmental protection... All these values can be transmitted through a fragrance.
Akewuele, in collaboration with the company Ravetllat Aromàtics - which has been creating fragrances for more than 80 years and includes a large team of technicians and perfumers who work in their own laboratory creating various fragrance proposals attending to the client’s request. From that moment on, they carry out the necessary tests to come up with the appropriate aroma and intensity.
A corporate fragrance strengthens the brand, positions it in the market, and allows a company to set itself apart from the competition.