NEW PRODUCTS! AKEWUELE
At Akewuele we have our own laboratory with a large team of perfumers, chemists, and expert technicians who develop custom fragrances. We have an aromateca with more than 3,000 formulas. From there, the possibilities are infinite: fragrances that are fresh, sweet, intense, modern... Always with an individual signature and a lot of personality. In addition, thanks to our extensive experience in the world of graphic arts (Gràfiques Maculart), we accompany our aromatic products with revolutionary and innovative packaging which makes a difference.
DEVELOPPMENT OF A CORPROATE FRAGRANCE
Olfactory families classify fragrances according to aromatic characteristics depending on the prime materials. The function of the creative department at Akewuele is based on developing odotypes while combining the main olfactory families with the philosophy, values, and corporate identity of the brand, to achieve a greater association between the fragrance and brand.
To be able to develop an olfactory identity for a brand, we must know and understand it. For that reason, at Akewuele we complete a diagnostic through a brief with general information. After gathering this information, we transform the brand into a person in order to get to know them more deeply and understand their tastes, values, philosophy... In this way, if we put a human face on the brand, we can analyze them more closely in order to extract their most intimate and unique characteristics. The basic values that we need to understand from the brand are:
- Tone of communication
Thanks to these factors we can develop a more concrete idea of what the olfactory element of the brand should be. Keeping in mind our own classifications of OLFACTORY FAMILIES.