•   
 Aromas  
  
  
 evoke emotions and sensations

    Aromas
    evoke emotions and sensations

  •   
 Aromas  
  
  
 evoke emotions and sensations

    Aromas
    evoke emotions and sensations

  •   
 Aromas  
  
  
 evoke emotions and sensations

    Aromas
    evoke emotions and sensations

NEW PRODUCTS! AKEWUELE

At Akewuele we have our own laboratory with a large team of perfumers, chemists, and expert technicians who develop custom fragrances. We have an aromateca with more than 3,000 formulas. From there, the possibilities are infinite: fragrances that are fresh, sweet, intense, modern... Always with an individual signature and a lot of personality. In addition, thanks to our extensive experience in the world of graphic arts (Gràfiques Maculart), we accompany our aromatic products with revolutionary and innovative packaging which makes a difference.

 

DEVELOPPMENT OF A  CORPROATE FRAGRANCE

Olfactory families classify fragrances according to aromatic characteristics depending on the prime materials. The function of the creative department at Akewuele is based on developing odotypes while combining the main olfactory families with the philosophy, values, and corporate identity of the brand, to achieve a greater association between the fragrance and brand.

To be able to develop an olfactory identity for a brand, we must know and understand it. For that reason, at Akewuele we complete a diagnostic through a brief with general information. After gathering this information, we transform the brand into a person in order to get to know them more deeply and understand their tastes, values, philosophy... In this way, if we put a human face on the brand, we can analyze them more closely in order to extract their most intimate and unique characteristics. The basic values that we need to understand from the brand are:

  1. Philosophy
  2. Beliefs
  3. Tone of communication
  4. Lifestyle
  5. Personality-character
  6. Consumer

Thanks to these factors we can develop a more concrete idea of what the olfactory element of the brand should be. Keeping in mind our own classifications of OLFACTORY FAMILIES.

  • Green

    Aroma that represents Nature and provides relaxation due to its fresh and herbaceous notes.

  • Floral

    Fragile aroma, feminine and delicate like a flower.

  • Gourmand

    Strong scent, to savor delightful smell, sweet and desirable.

  • Citrus

    Sweet Aroma as the Summer,  full of freshness and juicy touch.

  • Fruity

    Exotic aroma, warm and fresh awakening joy, happiness and youth.

  • Woody

    Lush and dense aroma, warm and deep extracted from nature.

  • Spicy

    Exotic aroma with spicy notes, smoked and wooden touch.

Projects

Phyllis

Phyllis

Rollon Phyllis

Rollon Phyllis

Perseia

Perseia

Aurius

Aurius

1991 Pull & Bear

1991 Pull & Bear

01 Stormy

01 Stormy

Cerámica aromática La Caseta de la María

Cerámica aromática La Caseta de la María

Vaporizador Taxi Ecològic

Vaporizador Taxi Ecològic

Neinor Homes

Neinor Homes

OYSHO .1

OYSHO .1

We use cookies, their own and third parties to offer our services and to collect statistical information about your browsing. By continuing to use this website, is accepting the installation and use of cookies.