“Love is in the air!”. This was the slogan to present the new Audi A3 Cabriolet. To launch the ad campaign, we were commissioned to create “airs” with denomination of origin. So we created a Mediterranean Breeze, Gusts of Finisterre, Air of La Mancha and Currents of Tarifa.
The fragrances are available in two curious formats: on one hand, the fans that, while cooling, give off a faint perfume reminiscent of the selected destination, and, on the other, canned air for you to open when and where you want, breathing in the selected air and evoking the smell of a drive in a convertible.