Pull&Bear Shot

%akewuele% creates the new Pull & Bear cologne

Since the 1st. September Pull & Bear launches all over the world "Shot", the new cologne for men and women, in a trendy and revolutionary bottle which has no precedent in the history of fragrances.

%akewuele% has designed for "Shot" a bottle in the shape of a camera, the lens of which is the top. It's available in three colours: orange, black and blue, which belong to three different fragrances: Orange, Casual and Green, all of them fresh and with a strong personality, created by Ravetllat Aromàtics.

The camera project for Pull & Bear was born out of the students work during the Master's Degree in Art Direction in the prestigious Elisava School. We asked them to take part in a contest and the winners were the group Jacobo Sandino, Hisa Nimi and Alejandro Giraldo.

From the winning idea we've developed a project that, thanks to our hope, our effort and our innovation, has given rise to three amazing fragrances for him and for her in a such special bottle that means a before and an after in the world of colognes.