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[15] Olfactory communication

Activity that transmits information through an olfactory message.

[16] Emotional brain

Part of the brain which houses the senses and processes emotions and in charge with making us feel.

[17] Cerebro racional

Lugar donde se almacena lo lógico, lo analítico y lo funcional. Racionaliza las decisiones. El ser humano es la única especie que tiene este tipo de cerebro.

[18] Rational brain

Space which houses the logical, analytical, and functional parts of the brain. Rationalizes decisions. The human being is the only species with this type of brain.

[19] Clients

Those interested in incorporating olfactory marketing techniques in their own business (brand).

[20] Aromatic components

Variety of prime materials that can be grouped into three basic categories: essential oils, absolutes, and synthetic products.

[21] Comunicación sensorial

Actividad de transmitir información con el objetivo de generar emociones a través de los sentidos (gusto, olfato, tacto, vista y oído).

[22] Comfort

Condition which provides well-being and comfort in the place where a smell is perceived.

[23] Consumer

Individual which consumes or purchases products from the brands (olfactory marketing clients) and who participate in the olfactory experience offered by the brand.

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